March 2021

Home / 2021 / March

Why Your Business Does NOT Need to Be on Every Social Media Platform

It’s the inevitable trajectory. You know your business should be on social media and you’re finally ready to take the plunge.  You open an account on Pinterest, Twitter, Facebook, Instagram and LinkedIn (maybe even a few more platforms), and you dive into the endeavor with as...

19 March 2021

Don’t buy media based only on price. Do this instead.

An effective ad campaign starts with a strategic media plan and savvy media buying. Determining the target audience and creating effective messaging are foundational components of media planning. Then, media buying takes over, ensuring that your ads are seen by your target audience. Many people...

19 March 2021