December 2021

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Podcast Advertising: A Guide to What’s Working

There are two ways to advertise on a podcast. The first involves the podcast host reading the ad copy. The second occurs when a programmatic ad is inserted into the program. There is some debate over which method works better, but Ad Age is putting...

29 December 2021

Google Ads Change Again: Here’s What You Need To Know

Last-click Attribution. You may not know what that means, but for a long time, it’s been the Holy Grail that Google used as the default conversion model inside Google Ads. So, what does that mean for you, a company that purchases Google Ads?   Let’s first identify the difference...

29 December 2021

Winning ad awards is nice, but it’s not everything

I have to be transparent: The topic of “winning awards” always makes me laugh.  Even though, over the years, the companies I’ve owned – including All Media Design Group – have won some Clio’s, Telly Awards, and Cleveland Advertising Club awards, as well as some awards...

30 August 2021

The Ultimate Guide to Posting on Social Media Platforms

You've chosen the best social media platforms for your business based on knowing your target audience, learning from your competitors, and understanding the type of content you can post.  What’s next? Figuring out how often to post and what to do with...

27 April 2021

What’s More Important In Advertising: Reach Or Frequency?

Your radio and television advertising campaigns should increase your customer base, improve customer loyalty and drive sales. But when you’re making plans to reach these goals, you may wonder which metric is more important: reach or frequency. Reach is the percentage of potential customers who will...

27 April 2021

Why Your Business Does NOT Need to Be on Every Social Media Platform

It’s the inevitable trajectory. You know your business should be on social media and you’re finally ready to take the plunge.  You open an account on Pinterest, Twitter, Facebook, Instagram and LinkedIn (maybe even a few more platforms), and you dive into the endeavor with as...

19 March 2021

Don’t buy media based only on price. Do this instead.

An effective ad campaign starts with a strategic media plan and savvy media buying. Determining the target audience and creating effective messaging are foundational components of media planning. Then, media buying takes over, ensuring that your ads are seen by your target audience. Many people...

19 March 2021