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How to Use Emerging Media to Build Your Brand

How to Use Emerging Media to Build Your Brand

Newer media options like influencer marketing, podcasts, and social media have become a mainstay for consumers, marketers, and advertisers alike. It goes without saying, wherever consumers go, that’s where advertisers eventually end up, too. Here’s a look at the numbers: Marketers are continuing to increase their ad...

Third-Party Data

Third-Party Data: What You Need to Know

The times, they are a-changin.  We’ve known a big shift has been coming for third-party data.   There’s a push for more privacy for users. And that's a good thing.  But what does that mean for businesses who depend on that data to lead their marketing campaigns?  Because you still...

7 Brand-Positioning Mistakes To Avoid At All Costs

Whether you’re building a new business or your company is established, defining your brand position is helpful. After all, if you developed your brand name, tagline and your messaging 20, 10 or even 5 years ago, chances are, things have probably changed. A lot. It’s highly likely...

How to Use Connected TV for Direct Response Strategies

You CAN achieve direct-response performance on Connected TV (CTV).   If you work with the right partner who can guide you in the right direction.  In this guide, we’ll walk you through how to create your strategy and offer a few pro tips to follow.  Strategy  Before you start marketing...