April 2021

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The Ultimate Guide to Posting on Social Media Platforms

You've chosen the best social media platforms for your business based on knowing your target audience, learning from your competitors, and understanding the type of content you can post.  What’s next? Figuring out how often to post and what to do with...

27 April 2021

What’s More Important In Advertising: Reach Or Frequency?

Your radio and television advertising campaigns should increase your customer base, improve customer loyalty and drive sales. But when you’re making plans to reach these goals, you may wonder which metric is more important: reach or frequency. Reach is the percentage of potential customers who will...

27 April 2021