December 2021

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Podcast Advertising: A Guide to What’s Working

There are two ways to advertise on a podcast. The first involves the podcast host reading the ad copy. The second occurs when a programmatic ad is inserted into the program. There is some debate over which method works better, but Ad Age is putting...

29 December 2021

Google Ads Change Again: Here’s What You Need To Know

Last-click Attribution. You may not know what that means, but for a long time, it’s been the Holy Grail that Google used as the default conversion model inside Google Ads. So, what does that mean for you, a company that purchases Google Ads?   Let’s first identify the difference...

29 December 2021