In every recession over the decades, businesses tend to be reactionary and want to cut their ad spending. Why? Well, it just feels right: Let’s cut some of the fat wherever we can, including marketing and advertising. However, we can also look to history to prove that...
Search engine optimization (SEO) is a critical component of your marketing success. If your company doesn’t have an SEO strategy, customers are not very likely to find you online. Or, you may have an SEO strategy, but you realize you’re not ranking very high in...
Does your company have a strategy for multi-screen advertising? You're probably missing out on significant revenue opportunities if you don't. That's because consumers are no longer using a single screen to consume content, and therefore, advertising must adjust accordingly. Let's start with the basics: What is...
There are two ways to advertise on a podcast. The first involves the podcast host reading the ad copy. The second occurs when a programmatic ad is inserted into the program. There is some debate over which method works better, but Ad Age is putting...
Last-click Attribution. You may not know what that means, but for a long time, it’s been the Holy Grail that Google used as the default conversion model inside Google Ads. So, what does that mean for you, a company that purchases Google Ads? Let’s first identify the difference...
Third-party cookies are one of the methods that companies have been using to track consumer activity on the internet. While browsers like Firefox and Safari have already blocked third-party cookies, Google has lagged behind. Back in January 2020, Google announced that it would finally begin to...
I have to be transparent: The topic of “winning awards” always makes me laugh. Even though, over the years, the companies I’ve owned – including All Media Design Group – have won some Clio’s, Telly Awards, and Cleveland Advertising Club awards, as well as some awards...
You've chosen the best social media platforms for your business based on knowing your target audience, learning from your competitors, and understanding the type of content you can post. What’s next? Figuring out how often to post and what to do with...
Your radio and television advertising campaigns should increase your customer base, improve customer loyalty and drive sales. But when you’re making plans to reach these goals, you may wonder which metric is more important: reach or frequency. Reach is the percentage of potential customers who will...
It’s the inevitable trajectory. You know your business should be on social media and you’re finally ready to take the plunge. You open an account on Pinterest, Twitter, Facebook, Instagram and LinkedIn (maybe even a few more platforms), and you dive into the endeavor with as...