Your radio and television advertising campaigns should increase your customer base, improve customer loyalty and drive sales. But when you’re making plans to reach these goals, you may wonder which metric is more important: reach or frequency. Reach is the percentage of potential customers who will...
It’s the inevitable trajectory. You know your business should be on social media and you’re finally ready to take the plunge. You open an account on Pinterest, Twitter, Facebook, Instagram and LinkedIn (maybe even a few more platforms), and you dive into the endeavor with as...
An effective ad campaign starts with a strategic media plan and savvy media buying. Determining the target audience and creating effective messaging are foundational components of media planning. Then, media buying takes over, ensuring that your ads are seen by your target audience. Many people...
Get ready: Data privacy rules are changing! Every business should know what’s happening, and how to still get your marketing message across to the right people. 2020 is almost over. Phew! But don’t skip out media planning. We’ll show you whether you should go month-to-month or...
So much of the work that All Media Design Group does is visible in various Cleveland Media, but many times we’re busy behind the scenes, too. Just recently, AMDG held our 12th Annual Food Drive Collection (with some help from their friends at Cornerstone Management,...
Drawing over 900 Runners in 2016, the Cleveland Oktoberfest 5k Bier Run and one-mile walk is an annual Oktoberfest Labor Day tradition. One of the best road races in the region, runners get a beer, t-shirt, free admission to the Cleveland Oktoberfest, and a goody bag. Participants who...