November 2022

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How to Use Connected TV for Direct Response Strategies

You CAN achieve direct-response performance on Connected TV (CTV).   If you work with the right partner who can guide you in the right direction.  In this guide, we’ll walk you through how to create your strategy and offer a few pro tips to follow.  Strategy  Before you start marketing...

25 November 2022

Brand Marketing vs Demand Marketing

Collaboration is the new black when it comes to brand marketing and demand marketing.   At one time, these two approaches battled against each other.   But today, companies are finding success when the two work together.  Here’s a look at what brand marketing is and how demand marketing works,...

06 October 2022

CTV, OTT and Linear TV: Pros and Cons

With the advertising industry changing at lightning-fast speeds, it can be challenging to keep up with the trends. But you can’t afford to be out of the loop on what’s working for your particular industry and knowing which channels to use to reach your audience. Learn more...

10 September 2022

The Skinny On (YouTube) Shorts

Even if your business isn’t yet using YouTube as an advertising vehicle, you’ll gain a lot from how to implement Shorts to improve performance. And if you’ve been at the YouTube game for awhile, you should know the value that Shorts offer. What are “Shorts”? “Shorts” are YouTube’s...

17 August 2022

Do Consumers Trust Your Brand?

Sigh…Gone are the good ol’ days where you could just “yell loudly” and get your marketing noticed, right? Or should we be bemoaning the loss of yesteryear? It’s not actually new news that “loud” retail ads no longer work. Way back in 2015, Marketo released a global...

24 July 2022

Facing A Financial Crunch? Don’t Cut Ad Spend

In every recession over the decades, businesses tend to be reactionary and want to cut their ad spending. Why? Well, it just feels right: Let’s cut some of the fat wherever we can, including marketing and advertising. However, we can also look to history to prove that...

13 June 2022

SEO Trends to Watch in 2022

Search engine optimization (SEO) is a critical component of your marketing success. If your company doesn’t have an SEO strategy, customers are not very likely to find you online. Or, you may have an SEO strategy, but you realize you’re not ranking very high in...

22 March 2022

Are you delivering advertising to the screens consumers are using

Does your company have a strategy for multi-screen advertising? You're probably missing out on significant revenue opportunities if you don't. That's because consumers are no longer using a single screen to consume content, and therefore, advertising must adjust accordingly. Let's start with the basics: What is...

22 March 2022