Collaboration is the new black when it comes to brand marketing and demand marketing. At one time, these two approaches battled against each other. But today, companies are finding success when the two work together. Here’s a look at what brand marketing is and how demand marketing works,...
With the advertising industry changing at lightning-fast speeds, it can be challenging to keep up with the trends. But you can’t afford to be out of the loop on what’s working for your particular industry and knowing which channels to use to reach your audience. Learn more...
Even if your business isn’t yet using YouTube as an advertising vehicle, you’ll gain a lot from how to implement Shorts to improve performance. And if you’ve been at the YouTube game for awhile, you should know the value that Shorts offer. What are “Shorts”? “Shorts” are YouTube’s...
Sigh…Gone are the good ol’ days where you could just “yell loudly” and get your marketing noticed, right? Or should we be bemoaning the loss of yesteryear? It’s not actually new news that “loud” retail ads no longer work. Way back in 2015, Marketo released a global...
In every recession over the decades, businesses tend to be reactionary and want to cut their ad spending. Why? Well, it just feels right: Let’s cut some of the fat wherever we can, including marketing and advertising. However, we can also look to history to prove that...
Search engine optimization (SEO) is a critical component of your marketing success. If your company doesn’t have an SEO strategy, customers are not very likely to find you online. Or, you may have an SEO strategy, but you realize you’re not ranking very high in...