Does your company have a strategy for multi-screen advertising? You're probably missing out on significant revenue opportunities if you don't. That's because consumers are no longer using a single screen to consume content, and therefore, advertising must adjust accordingly. Let's start with the basics: What is...
There are two ways to advertise on a podcast. The first involves the podcast host reading the ad copy. The second occurs when a programmatic ad is inserted into the program. There is some debate over which method works better, but Ad Age is putting...
Last-click Attribution. You may not know what that means, but for a long time, it’s been the Holy Grail that Google used as the default conversion model inside Google Ads. So, what does that mean for you, a company that purchases Google Ads? Let’s first identify the difference...
Third-party cookies are one of the methods that companies have been using to track consumer activity on the internet. While browsers like Firefox and Safari have already blocked third-party cookies, Google has lagged behind. Back in January 2020, Google announced that it would finally begin to...
I have to be transparent: The topic of “winning awards” always makes me laugh. Even though, over the years, the companies I’ve owned – including All Media Design Group – have won some Clio’s, Telly Awards, and Cleveland Advertising Club awards, as well as some awards...
You've chosen the best social media platforms for your business based on knowing your target audience, learning from your competitors, and understanding the type of content you can post. What’s next? Figuring out how often to post and what to do with...