It can be challenging to select the right pay-per-click (PCC) ad platform, especially if your campaign has tight margins and you can’t afford for it to fail. Recently, MarketingProfs published an article reviewing the strengths of the top-performing PPC options. This article summarizes them to help you...
Newer media options like influencer marketing, podcasts, and social media have become a mainstay for consumers, marketers, and advertisers alike. It goes without saying, wherever consumers go, that’s where advertisers eventually end up, too. Here’s a look at the numbers: Marketers are continuing to increase their ad...
The times, they are a-changin. We’ve known a big shift has been coming for third-party data. There’s a push for more privacy for users. And that's a good thing. But what does that mean for businesses who depend on that data to lead their marketing campaigns? Because you still...
Whether you’re building a new business or your company is established, defining your brand position is helpful. After all, if you developed your brand name, tagline and your messaging 20, 10 or even 5 years ago, chances are, things have probably changed. A lot. It’s highly likely...
What’s the Best Way to Grow? Acquiring New Customers Or Engaging Loyal Ones? When it comes to business advice, there’s lots of conflicting information. Every business owner is looking for ways to drive growth. But what advice should you follow? Put the right people in the right...
You CAN achieve direct-response performance on Connected TV (CTV). If you work with the right partner who can guide you in the right direction. In this guide, we’ll walk you through how to create your strategy and offer a few pro tips to follow. Strategy Before you start marketing...
Collaboration is the new black when it comes to brand marketing and demand marketing. At one time, these two approaches battled against each other. But today, companies are finding success when the two work together. Here’s a look at what brand marketing is and how demand marketing works,...
With the advertising industry changing at lightning-fast speeds, it can be challenging to keep up with the trends. But you can’t afford to be out of the loop on what’s working for your particular industry and knowing which channels to use to reach your audience. Learn more...
Even if your business isn’t yet using YouTube as an advertising vehicle, you’ll gain a lot from how to implement Shorts to improve performance. And if you’ve been at the YouTube game for awhile, you should know the value that Shorts offer. What are “Shorts”? “Shorts” are YouTube’s...
Sigh…Gone are the good ol’ days where you could just “yell loudly” and get your marketing noticed, right? Or should we be bemoaning the loss of yesteryear? It’s not actually new news that “loud” retail ads no longer work. Way back in 2015, Marketo released a global...