Media Buying Strategy & Execution
AMDG plans, negotiates, and manages paid media for Cleveland, Northeast Ohio, and Midwest brands. Radio, TV, CTV/OTT, outdoor, and programmatic, all under one strategy and one team. You get stronger rates, smarter placements, and weekly reporting that shows exactly what your budget is doing.
If any of this sounds familiar, we can help right away.
Your media is spread across vendors, and no one owns the whole plan.
One strategy across every channel, managed by one senior team.
You can't tell which channels are actually driving leads.
Weekly reporting tied to your goals, so every dollar has a job.
Your team is buried in negotiations, placements, and creative.
We handle negotiation, placement, and creative production.
You're paying full rate while others get bonus inventory.
30+ years of Northeast Ohio vendor relationships working for your budget.
Every channel. One plan.
Radio & TV
Broadcast buys built on decades of station relationships, with creative production handled in-house.
CTV/OTT & Programmatic
Targeted streaming and programmatic campaigns that reach your audience at the right moment.
Outdoor
Billboards and point-of-purchase placements integrated with the rest of your mix.
Sports Marketing
Insider access to Cleveland's sports culture, where local fans are already paying attention.
Strategy & Planning
Audience, market, and goal analysis before a single dollar is spent.
Reporting & Optimization
Weekly reports, scheduled check-ins, and ongoing optimization of your mix.
How we plug into your team
A clear path from first conversation to campaigns in market.
-
01
Listen
We learn your goals, markets, and current spend.
You getA clear read on what's working and what isn't -
02
Plan
We build the channel mix, budget, and KPIs.
You getA media plan you can take to leadership -
03
Execute
We negotiate, place, and traffic creative across every channel.
You getCampaigns live on time, at negotiated rates -
04
Report & Optimize
We track results and shift budget toward what performs.
You getWeekly reports and scheduled check-ins
Brand strategy comes standard.
Every campaign and website we deliver starts with your brand: who you are, who you serve, and why you are the right choice. No separate agency. No mixed messages.
- Positioning & messaging
- Graphic design
- Copywriting
Already have a brand team? We work alongside your existing partners.
Real Results for Great Brands
Fueling VectorVest's Subscriber Surge with AMDG's Media Mastery
Read the case study
Driving Conrad's to New Milestones with AMDG's Expertise
Read the case study
AMDG & USA Insulation – Scaling an Ohio Brand into a National Leader
Read the case studyStraight answers to common questions
What is media buying, and why does it matter who handles it?
Media buying is planning and purchasing ad placements across radio, TV, streaming, outdoor, and digital. Who buys matters because vendor relationships drive the rates, inventory, and added value you get. Ours are built over 30+ years.
How do you decide which channels are right for my campaign?
We start with your audience, market, and goals, then build a mix that reaches them efficiently. Once campaigns are live, we adjust the mix based on performance.
What is the difference between traditional and programmatic buying?
Traditional buys are negotiated directly with stations and media owners. Programmatic buys are automated and data-targeted across digital and streaming inventory. We handle both and plan them together.
How do your Northeast Ohio vendor relationships benefit my buy?
Long-standing local relationships help us secure preferred rates and bonus inventory, so your budget goes further.
How do you measure and report performance?
You get weekly reports tied to your goals, scheduled check-ins, and ongoing optimization. You will always know what your media is doing.
Let's put your brand on the map.
From a single campaign to a full nationwide integrated strategy, tell us the goal. We will bring the plan.
“AMDG has been an invaluable partner in growing our brand, while also keeping us abreast of new market trends and technology. Their dedication to understanding our business has elevated our marketing content, analysis and return on marketing dollars. Their team is professional and works seamlessly as an extension of our own internal team. We couldn't ask for a better partner for our business!”
Linda Royer · President & CEO, VectorVestClient for 20+ years