Newsletter

Don’t buy media based only on price. Do this instead.

An effective ad campaign starts with a strategic media plan and savvy media buying. Determining the target audience and creating effective messaging are foundational components of media planning. Then, media buying takes over, ensuring that your ads are seen by your target audience. Many people...

Marketing… what’s working, what’s not and what’s new.

Get ready: Data privacy rules are changing! Every business should know what’s happening, and how to still get your marketing message across to the right people. 2020 is almost over. Phew! But don’t skip out media planning. We’ll show you whether you should go month-to-month or...