Insights
Straight talk on media buying, advertising and the web from a Cleveland team that has been doing it since 1996.
Brand Strategy
13 articles
Why the Best Media Deals in Cleveland Aren’t Found Online — They’re Built Over Decades
There's a version of media buying that looks like this: you log into a platform, set a budget, choose some targeting parameters,…
Inside a Cleveland Advertising Agency: Turning Local Insight Into Measurable Growth
Since the 90's, we’ve been helping brands grow with strategies that connect creativity, media, and measurable results. As a full-service advertising agency…
7 Brand-Positioning Mistakes To Avoid At All Costs
Whether you’re building a new business or your company is established, defining your brand position is helpful. After all, if you developed…
What’s the Best Way to Grow? Acquiring New Customers Or Engaging Loyal Ones?
What’s the Best Way to Grow? Acquiring New Customers Or Engaging Loyal Ones? When it comes to business advice, there’s lots of…
Brand Marketing vs Demand Marketing
Collaboration is the new black when it comes to brand marketing and demand marketing. At one time, these two approaches battled against…
CTV, OTT and Linear TV: Pros and Cons
With the advertising industry changing at lightning-fast speeds, it can be challenging to keep up with the trends. But you can’t afford…
The Skinny On (YouTube) Shorts
Even if your business isn’t yet using YouTube as an advertising vehicle, you’ll gain a lot from how to implement Shorts to…
Do Consumers Trust Your Brand?
Sigh…Gone are the good ol’ days where you could just “yell loudly” and get your marketing noticed, right? Or should we be…
Facing A Financial Crunch? Don’t Cut Ad Spend
In every recession over the decades, businesses tend to be reactionary and want to cut their ad spending. Why? Well, it just…
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