Insights
Straight talk on media buying, advertising and the web from a Cleveland team that has been doing it since 1996.
Media Strategy & Placement
16 articles
Why the Best Media Deals in Cleveland Aren’t Found Online — They’re Built Over Decades
There's a version of media buying that looks like this: you log into a platform, set a budget, choose some targeting parameters,…
Inside a Cleveland Advertising Agency: Turning Local Insight Into Measurable Growth
Since the 90's, we’ve been helping brands grow with strategies that connect creativity, media, and measurable results. As a full-service advertising agency…
The Top 6 Best Pay-Per-Click Ad Platforms For Your Buck in 2023
It can be challenging to select the right pay-per-click (PCC) ad platform, especially if your campaign has tight margins and you can’t…
How to Use Emerging Media to Build Your Brand
Newer media options like influencer marketing, podcasts, and social media have become a mainstay for consumers, marketers, and advertisers alike. It goes…
What’s the Best Way to Grow? Acquiring New Customers Or Engaging Loyal Ones?
What’s the Best Way to Grow? Acquiring New Customers Or Engaging Loyal Ones? When it comes to business advice, there’s lots of…
How to Use Connected TV for Direct Response Strategies
You CAN achieve direct-response performance on Connected TV (CTV). If you work with the right partner who can guide you in the…
CTV, OTT and Linear TV: Pros and Cons
With the advertising industry changing at lightning-fast speeds, it can be challenging to keep up with the trends. But you can’t afford…
The Skinny On (YouTube) Shorts
Even if your business isn’t yet using YouTube as an advertising vehicle, you’ll gain a lot from how to implement Shorts to…
Facing A Financial Crunch? Don’t Cut Ad Spend
In every recession over the decades, businesses tend to be reactionary and want to cut their ad spending. Why? Well, it just…
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